On Page Optimization
Creating and submitting sitemaps (XML, HTML, RSS) to various search engines.
Implementing traffic tracking codes on all pages.
Removing spamming from website pages if present.
Checking and rectifying broken links on the website.
Checking website load time, spellings etc.
Optimizing images to make them readable by search engine spiders.
Removing junk codes form website pages to make them simpler to read by the spiders.
Implementing robots files to ensure, spiders are reading only those pages which we actually want them to.
Off Page Optimization
Writing and publishing articles.
Updating, pinging and submitting blogs.
Writing and publishing press releases.
Updating and submitting RSS feeds.
Participating in forums and message boards.
Social book marking, and most important.
Link building – This includes search engine and directory submissions, one way as well as reciprocal link building.
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